Elements of Integrated B2B Marketing Strategies
Media Crew Group's marketing strategies are realistic,
sustainable and built exclusively for each client. There’s
no one-size-fits-all here; strategy is a fine balance
between business aspirations and actual budgetary and human
resource constraints. How do we do it? We begin with clearly
identified business goals, and then determine the
appropriate approach, processes, timelines, division of
labour, budgets and success metrics.
Truly integrated marketing plans need to address
every aspect of a B2B product or service’s promotional,
demand generation, lead generation and follow-up needs. That
means thoughtfully considering and codifying every aspect of
your marketing efforts, then layering on spreadsheets, Gantt
charts, milestones, integrations, timing, dependencies, and
all the other key aspects that ensure your efforts are working
together in harmony and delivering maximum value.
Beyond the basics of B2B marketing, we pay particular attention to:
Market Positioning
Where do you fit in your target market? Do you need to
create an entirely new target market? Our proprietary
methodologies for qualitative information gathering,
competitive analysis and primary market research give us a
crystal ball to put you right where you need to be.
Marketing Technology Stacks
Do you have a CRM? Do you
need one? How about a marketing automation platform, like
HubSpot, Pardot or Marketo? We make marketing technology accessible,
ensuring that it’s always adding value to your organisation,
rather than simply sucking up resources.
